Articles by Edward All articles by Edward
- How Financial Institutions Need To Market To Emerging Affluent Millennials in
Engage:Affluent on
12/08/2014
There's been lots of conversation in the marketing community this year about marketing to the Millennial generation - those consumers who are currently younger than 34. Although Millennials currently control a small portion of the nation's wealth and spending power, it is important for financial services marketers to work on fostering relationships with them today, particularly the emerging affluent subset who are working their way up the corporate ladder and starting to accumulate wealth.
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