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Kathleen Schneider

Member since January 2015

Kathleen Schneider is SVP Marketing & Communications at Criteo. She brings more than 18 years of significant domestic and international experience in both B-to-B and B-to-C marketing across technology and consumer products and senior leadership for Fortune 100 companies to the position. She spent nearly 14 years at Dell with a solid track record of results. Prior to joining Criteo, Schneider was Executive Director for Global Channel Marketing and Programs at Dell based in London, leading a global team responsible for the development and execution of marketing programs to and through the company’s more than 160,000 resellers, distributors, SI, and OEM partners worldwide. Schneider also has held brand manager positions at Kraft Foods Mexico, based in Mexico City. She holds a Master of Business Administration from the UCLA Anderson School of Management and a Bachelor of Arts degree in International Politics, Law and Economics from Georgetown University in Washington, DC.

Articles by Kathleen All articles by Kathleen

  • Beauty And The Geek  in Marketing Daily on 01/27/2015

    Digital marketing departments are often faced with what seems like an unfavorable trade-off: use visually appealing brand ads to increase awareness and shape perception, or drive sales using performance ads.

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