Articles by Elaine All articles by Elaine
- Beyond The Noise: Be Informed By Social Context To Build A Better Brand in
Marketing Daily on
02/02/2015
It's critical for a brand to quickly understand the context of the posts in which they're mentioned. A trash-talking tweet is less important when it comes from a non-notable account with few followers, but a tweet from Oprah can make or break a brand for good.
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