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Jason Burby

Member since October 2014Contact Jason

Jason is the President of the Americas region for WPP’s digital creative agency POSSIBLE. With 20-plus years of experience in digital strategy, he has become known as a passionate advocate for using data to inform digital strategies and inspire creative ideas that really work. Jason co-authored his second book published by McGraw-Hill titled “Does it Work? 10 Principles for Delivering True Business Value in Digital Marketing” (April 2015). Follow him on Twitter @JasonBurby. www.linkedin.com/in/jasonburby

Articles by Jason All articles by Jason

  • Leading With Variance in MAD on 03/03/2016

    It's nice to know that a sharing economy has arisen, but how exactly does that affect our brand? We can learn that by forming hypotheses about our projects and measuring them as they move along. To do this, we have to embrace a concept called "variance."

  • How To Win The Real-Time Super Bowl in MAD on 01/29/2015

    Real-time social media activity by marketers can gain a lot of attention. But does it actually work? It is hard to tie social media activity to revenue and the often used Advertising Value Equivalency metric doesn't work. The key to success is to look at what matters to your brand and work back from there.

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