Matt Alcone

Member since February 2015Contact Matt

Brands, Retailers Moving to Next Phase of Beacons in mCommerce Daily on 02/09/2015
By now, most marketers and retailers have done a test of beacons and understand how they will dramatically change the landscape of brand, retailer and shopper interactions. However, most of these tests have been reduced to exploring three basic objectives: Will the branded app be downloaded? Will the signal be strong enough in different parts of the store? What will be a shopper's response to getting a push message?

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