
Articles by martin All articles by martin
- Global Media Pitch 'Merry Go Round' in
MAD on
06/12/2015
It seems that not a week goes by without another massive media pitch. It cannot be a coincidence that so many clients who would consider themselves to be highly sophisticated in the media space are looking very carefully at their agency arrangements right now.
- How to Capture the Potential Broadband Consumer Sitting on the Fence: Here's a Hint - It's Not Just Price in
Online Media Daily on
07/21/2004
While the number of broadband households continues to grow rapidly every day, many cable companies seek the magic words to turn "on-the-fencers" into real customers. The question is: How do I nudge the consumer "on the fence" in my direction?

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