Adryanna SutherlandMember since March 2015Contact Adryanna
- President gyro Cincinnati
- Cincinnati Ohio
- 45236 USA
As president of the gyro Cincinnati office, the largest office in the agency’s North American operation, Adryanna leads an interdisciplinary team of more than 100 marketing professionals focused on business-to-business marketing communications for its clients. Adryanna brings to bear both agency and client-side experience, and continues to play a key role in setting the strategic direction and integrated marketing communication planning for accounts including Pitney Bowes, SAP, Ashland and Newell Rubbermaid, among others. Prior to her agency experience, Adryanna served as corporate brand manager for NCR, a Fortune 500 technology company. In that role, she led the company’s multimillion-dollar global brand campaign for Teradata and managed an international team across eight countries to successfully execute the NCR campaign.
Articles by Adryanna All articles by Adryanna
- Emotion: The Human Element Of Buying in
While the idea of behavioral economics has been around for some time, it has failed to take into consideration a crucial factor - human nature. While big data can help marketers reach people with more precision than ever before, it can't always help us predict human nature.
- The 5 Key Traits Of A 'Growth CMO' in
Marketing Daily on
Most CMOs are very effective, but only a handful come close to reaching their potential. In fact, only one in eight CMO studied scored sufficiently high enough to be categorized as growth CMOs.