Todd CrawfordMember since March 2015Contact Todd
Todd is a co-founder of Impact Radius and Vice President, Strategic Initiatives. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multi-channel approach to the performance model, and is a frequent speaker at key industry events, including: Affiliate Summit, Affiliate Management Days, a4uexpo, and Performance Marketing Insights. Previously, Todd was VP Business Development at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations. In the late 1990’s, Todd helped birth the modern affiliate marketing industry as co-founder and VP Business Development of Commission Junction. Todd won the 2007 Affiliate Marketing Legend award. Todd holds a bachelor of arts degree from the University of Minnesota, Twin Cities.
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- 3 Ways To Measure Your Return On Advertising Dollars, And What Works Best in
Marketing Daily on
Sounds great, right? Well, the catch is that there are a few ways to calculate ROAS and it is important to understand the nuances so you can determine what works best for your marketing team.