Dustin Simon is a research analyst at Ameritest, an advertising and brand research firm
- Tasty Vs. Tasteless: Does Sex Sell? in
Marketing Daily on
03/26/2015
When Carl's Jr. (and sister brand Hardee's) launches a new ad, people notice. Really, it's hard not to. The formula is a simple one - find a sexy spokesmodel and have her do a lot of very sexy things
before taking a bite of a burger.