Benjamin Hordell, applied his expertise in marketing to form the basis for DXagency, the digital marketing and advertising firm which he and Mark founded in 2004. Ben wanted to build a firm that focused on consumer engagement and created programs for clients that focused on that one-to-one relationship. At DX, Benjamin specializes in engagement strategies, creative ideation and consulting companies on how to most effectively invest their marketing dollars. Ben began his career at Everfine Records where he oversaw grassroots, lifestyle and youth culture marketing. Ben graduated cum laude from Miami University with a B.S. in Management and Marketing.
Articles by Ben All articles by Ben
- Check Your Stance: How To Think About Brands Affiliated With Crisis in
Marketing Daily on
10/17/2017
Do we have a place in the conversation? Does this debate have anything to do with our brand and our core values?
- Weighing The Cost Of Fame in
Marketing Daily on
04/01/2015
Although the beauty and fashion industries have been exploring the use of real people in advertising for over a decade (Dove's "Real Beauty" campaign launched in 2004), the weight-loss industry has been slower to adapt.
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