Senior fellow at the Columbia University School of the Arts and member of its Digital Storytelling Lab. Author of The Art of Immersion. Writer and speaker on the impact of technology on entertainment, advertising, and society. Correspondent for Wired. Digital anthropologist.
- How A Luxury Brand Turned Itself Around in
Engage:Affluent on
04/24/2015
"Great brands and great businesses have to be great storytellers, too." So begins a video that Angela Ahrendts, then CEO of Burberry, prepared a couple of years ago for New York's annual "Future of
Storytelling" summit.