Mindy DavisMember since April 2015
Prior to joining Crowdtap, Mindy was the SVP, Client Services at House Party where she was responsible for the strategic development and implementation of all client campaigns. Mindy has over 20 years experience driving strategic marketing campaigns and new product development efforts. Prior to joining House Party, she was instrumental in driving new business initiatives on the Gevalia brand for Kraft Foods. She created a new wine membership program (600 Grapes), and lead Gevalia's entry into the Hispanic market. Prior to her tenure at Kraft, Mindy held a variety of senior marketing positions at Bertelsmann, American Family Publishers and Time-Warner.
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- More Brands Embrace Marketing With Women in
Whether it's Gisele punching mean tweets, mothers and daughters bonding over their curly locks or children showing us how they throw "like a girl," female empowerment campaigns are one of the biggest trends in advertising today. In fact, this year, the Cannes Lions Festival of Creativity is introducing the "Glass Lion," reserved for creative work that explicitly addresses issues of gender inequality prejudice.