Marc Case

Member since August 2013Contact Marc

Viewability Deficit Heavily Impacts Publishers' Bottom Line in Publishing Insider on 04/30/2015
A year removed from the MRC lifting the advisory against transacting on viewable impressions (display), the discussion about viewability has reached a fever pitch. Yet to date, the conversation hasn't captured publishers' stakes in the issue. The pressure is on from brands and agencies that demand viewability to justify their spending, but publishers also need to ask themselves about the potential revenue they're losing from poor viewability.

IAB Offers Ad Ops Certification For Digital Marketing Pros by Mark Walsh (Online Media Daily on 09/12/2013)
Congratulations to the IAB and the Certification Committee on the development of this important and necessary professional credential. As the space continues to evolve it will be helpful for companies to have an industry standard to measure candidates against during the hiring process.
Reduce Unmeasurable Inventory Now: Viewable-Impression Standard Coming by George Ivie and Steve Sullivan (Metrics Insider on 08/12/2013)
It's great to see so much commentary about preparing for a viewable economy, but how many publishers have actually began the process? Now is the time for publishers to test the various MRC accredited solutions and integrate the best solution for their business. To learn more about how to prepare for viewability please contact me at marc@614group.com.

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