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Marc Case

Member since August 2013Contact Marc

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  • Viewability Deficit Heavily Impacts Publishers' Bottom Line in Publishing Insider on 04/30/2015

    A year removed from the MRC lifting the advisory against transacting on viewable impressions (display), the discussion about viewability has reached a fever pitch. Yet to date, the conversation hasn't captured publishers' stakes in the issue. The pressure is on from brands and agencies that demand viewability to justify their spending, but publishers also need to ask themselves about the potential revenue they're losing from poor viewability.

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