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Shannon Jessup

Member since May 2015Contact Shannon

Shannon is a sales and marketing executive with a 20-year track record of top performance with mobile, internet and technology companies. Shannon joined Tapjoy in 2009 to lead our advertising sales efforts. Prior to Tapjoy, she was the head of sales and business development for Commission Junction, a division of Valueclick (VLCK). In 2002 Shannon joined the start-up, Expertcity, makers of GoToMeeting, as the head of channel sales and marketing. Expertcity was acquired by Citrix (CTXS) where she continued to lead both worldwide channels and inside sales. Shannon was one of the original founders of (BTBC) where she was the EVP of sales and marketing. She assisted with the company’s successfully IPO and subsequent acquisition. Shannon held executive roles in sales, marketing, product management and finance at Fortune 250 distributor, Merisel (MSEL). She started her career in sales at IBM. Shannon makes her home in Santa Barbara, CA with her husband and three children.

Articles by Shannon All articles by Shannon

  • Mobile Gaming: Brand Marketers' Best Kept Secret in Mobile Marketing Daily on 09/28/2015

    Brands can no longer deny that mobile games offer the best opportunity for them to both reach and engage the mobile consumer. The question now facing brands is no longer why or if they should be advertising in mobile games, but how.

  • 6 Strategies To Drive High Quality Installs in Mobile Marketing Daily on 05/15/2015

    Most app developers today have shifted their focus to quality over quantity. Rather than acquiring lots of low-cost installs quickly, they're focusing more on the long-term goal of driving high-quality users that provide a user lifetime value greater than or equal to the money spent to acquire them.

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