Sean MullerMember since December 2014Contact Sean
Sean Muller is the CEO at iSpot, the platform to track in real-time paid TV media and related earned digital activity across social, search and video.
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- Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age in
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at the currency of viewer engagement, not some vague brand recall stat. To do that, it requires measuring what viewers do, not what they say.