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Hal Muchnick

Member since May 2015

Hal is the Chief Operating Officer at AddThis, focusing in online publisher, advertiser, marketer, and data market segments; he also currently serves as board advisors to TreSensa and MediaMath. He has over 20 years of senior sales, marketing, business development, product, and executive leadership in marketing information, ad tech and interactive media companies. Hal has also has served as President of Kontera, overseeing its online desktop and mobile advertiser and publisher products.

Articles by Hal All articles by Hal

  • Effective Brand Adjacencies Are The Ultimate Luxury  in Engage:Affluent on 05/20/2015

    If you've ever seen "Sesame Street," you're probably familiar with the way it explores commonalities by showing a group of pictures wherein "one of these things is not like the other." For example, you might see two land mammals and a fish, so, of course, you might think that it's the fish that's out of water.

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