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Started in 1999. Serial Entrepreneur in Online Business. Specialized in Native Advertising. Founder and CEO at Seeding Alliance GmbH. The German Native Advertising Company.
Most of the criticism against native advertising arises from a superficial knowledge and partly contemptible consideration. What has always been a part of the marketing strategy in print may change the digital advertising market in content marketing. A series of technical and functional elements can turn native advertising into a highly efficient advertising medium.
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