Bob Estrada is SVP, Senior Director, Digital and Emerging Media at BBDO NY. In this role, he leads integrated campaigns for Lowe's Home Improvement with a focus on digital and social media. Bob is fascinated with the rise of social video and is passionate about connecting brands and people in authentic and meaningful ways. Before joining BBDO six years ago, he led digital accounts at Havas, Wunderman and iCrossing. Under his leadership, he’s delivered award-winning work, including Cannes Lions, Effie, One Show, Clio, ADDY’s, ANDY’s, Art Director’s Club, Webby and other awards. He lives in Brooklyn with his wife, son and 7 month-old daughter.