Doug Ryan
Member since August 2019Contact Doug- President, Marketing Solutions RRD
- LinkedIn: https://www.linkedin.com/in/douglasryan/
- Chicago Illinois
- 60601 USA
Doug leads RRD’s Marketing Solutions segment, which leverages an integrated portfolio of data analytics, creative services and multichannel execution to deliver comprehensive, end-to-end solutions that drive marketing ROI.
Articles by Doug All articles by Doug
- The Omnichannel Trap in
Marketing Insider on
12/31/2019
Think about your communications channels the same way you think about new products. Nobody would seriously propose an "omniproduct" strategy.
- The Omnichannel Trap in
Marketing Insider on
09/26/2019
Savvy marketers should think about their communications channels the same way they think about their new products. Nobody would seriously propose an "omniproduct" strategy.
- Alexa, What's My Marketing Strategy For Voice? in
Marketing Insider on
09/03/2019
Voice is a medium better built for informing, supporting and responding rather than advertising.
- The Next Wave of Big Data: Deep Intelligence in
MAD on
06/14/2016
The Big Data era has pushed marketers trained in the 4 P's to now be conversant in the 4 V's. Yet it's clear we're still in early days when it comes to the full impact that data-driven marketing will have on companies and the economy. While only fools and keynote speakers claim to know the future, short term trends are already drawing some clear pointers towards what's coming next.
- The "If & Then" Algorithm In Marketing in
MAD on
06/02/2015
The most dramatic advances in human development over the past century can be summed up in two words: "if" and "then." With only slight oversimplification, all marketing can be translated into if/then processes. The if/then algorithm approach allows marketers to deliver at a scale and sophistication that evades today's most intimate marketer.
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