- Rethinking Celebrity Endorsements: Authenticity And Fit Are Key in
MAD on
06/09/2015
Choosing the right person to endorse or promote your brand is vitally important. There are numerous examples of brand / celebrity partnerships that are incompatible from the outset. Take Brad Pitt
and Chanel No.5 - although his fan base is likely to include females who use perfume, he himself is unlikely to be a frequent user. Consequently, the partnership could be perceived as inauthentic.