Sheri Roder is the EVP, Chief of the WHY Group, which goes beyond conventional ‘insights’ to deeply understand the changing landscape of culture, brands, and people to shape the agency’s communications planning practice. The WHY Group is an indispensable force in identifying business and marketing opportunities for existing clients and in Horizon’s new business efforts. Sheri’s impact has been felt throughout Horizon – including building out Horizon’s data intelligence capability, and her role as a founder of LIMITLESS—a comprehensive female leadership training, mentoring and speaker program. She has been recognized over the years for both her innovation as well as her leadership. Most recently, Sheri was celebrated as a NOW-NYC Woman of Power & Influence (2019), honoring women who have made great strides in redefining leadership and are changing the way our country thinks about women in the workplace.