Duncan Hall
Member since June 2015Contact Duncan- Brand Strategy Analyst Siegel+Gale
- New York New York
- 10010 USA
Articles by Duncan All articles by Duncan
- Why Native Ads Might Put Your Brand Strategy At Risk in
MediaDailyNews on
06/30/2015
As each generation becomes savvier and harder to reach, brands and advertisers have to think more creatively to reach their target audience, leading many to turn to native advertising. Native advertising seems like a quick win for marketers. But it is inherently that, quick. Just like consumers smartened up to the multitude of short-term marketing tricks, they will soon smarten up to this.
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