Ambarish Mitra is Founder & CEO of Blippar. He co-founded the company in 2011 with a vision to create a 'physical world browser' using image recognition technologies that would enhance the real world with rich content and drive a new consumer behavior “to blipp”. Mitra is now regarded as one of the pioneers of Augmented Reality and has been instrumental in driving brands and publishers to amplify the reach of their traditional media and products into interactive channels. Under Mitra’s direction, Blippar has grown from a ground-breaking idea to a global company that is the leader in consumer Augmented Reality with 150+ employees and 50 million+ users after its acquisition of Layar. Blippar has been recognized as one of the fastest growing companies by Mobile World Congress, Ernst & Young, PWC, CES, CNN, CNBC, UKTI, Forbes, Fast Company and more for its revolutionary approach. Mitra has been recognized as well for his unconventional business thinking and people-driven philosophical approach to management. Harvard Business School, London School of Economics, Oxford University, London Business School, Mobile World Congress, CES, Qualcomm Uplinq, P&G Signal are among a few places he has been invited to keynote on pioneering innovation. In 2011, Mitra was awarded Insurance IT Leader of the Year by Post Strategic Technology Forum. In 2014, Mitra was shortlisted by Ernst & Young as Entrepreneur of the Year for UK.