Maria Perez
Member since February 2015Contact Maria- Programmatic & Mobile Strategist -
- New York
- 10024 USA
Maria holds over six years of experience supporting global brands drive successful mobile strategies. She has a unique ability to creatively leverage data and technology to produces award-winning campaigns. Her portfolio includes some of the world's largest advertisers such as Microsoft, Mastercard and Mondelez.
Articles by Maria All articles by Maria
- Mobile App Or Mobile Web? in
Mobile Marketing Daily on
08/12/2015
As m-commerce continues to grow, advertisers are focused on providing a better mobile user experience through responsive Web designs, which can eventually translate into more time spent on mobile Web.
- The Challenge Of Mobile Attribution in
Mobile Marketing Daily on
07/01/2015
Tracking results across channels in a cookieless platform has been a challenge. The industry has yet to figure out a way to measure the success of mobile ad campaigns and provide an alternative to accurately attribute conversion credit to mobile.
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