Clay Hausmann is the principal at treatment. and a Sundance Screenwriters Lab finalist who helps companies create their original brand voice through the methods of screenwriting. His approach has been utilized by start-ups and public companies for everything from marketing launches to product development processes. To learn more, visit www.treatmentofstory.com.
- Story: Beyond The Buzzword in
Marketing Daily on
07/09/2015
Storytelling may be all the rage, but it's not new. On the contrary, it may be our oldest art form. But what is new and incredibly encouraging is the spreading influence that this recent emphasis on
story is having on business.