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Emily Williams

Member since June 2015Contact Emily

Emily Williams is a Director of Communications at Global Strategy Group (GSG), a public affairs firm, where she devises, manages, and helps implement digital engagements for a variety of political, advocacy, nonprofit and corporate clients. Prior to joining GSG, Emily was Vice President of Blueprint Interactive, where she led the strategy and execution of digital marketing campaigns for clients including the UN Foundation, EMILY’s List, and Planned Parenthood. In 2008, Emily was the online advertising campaign manager for Obama for America, where she managed a $9 million online voter registration, early vote and GOTV program that reached more than 1.2 million voters in 19 states. Emily was named a Campaigns and Elections "Rising Star" in 2010.

Articles by Emily All articles by Emily

  • 4 Tips for Trumping Your Opponent on Digital in Marketing: Politics on 01/08/2016

    Elections are not won in Facebook fans (yet). But in 2016, almost every campaign, even on the most local level, will devote some -- or a lot of -- resources to their digital presence, engagement strategies and paid media. Candidates may not literally win online, but their use of digital and social media could tip an election in their favor. What can campaigns do to maximize their digital resources and set themselves up for success?

  • 2016: Is Digital Media Finally Not New? in Marketing: Politics on 09/29/2015

    It has been 10 years since I first planned an online advertising campaign for a political client. Back then, it was mostly Blogads, a unique unit of image and text that ran on, you guessed it, blogs. There were no Facebook ads, there was no YouTube, there were no iPhones. It is remarkable to think how far we've come.

  • Is Facebook The Holy Grail Of Political Advertising? in Marketing: Politics on 07/09/2015

    Last month, the National Journal Magazine published an article about the emerging role of Facebook as "the single most important tool" for digital campaigns in the 2016 race for the White House. I couldn't agree more.

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