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Michael Sands

Member since July 2015Contact Michael

Prior to joining Signal, Mike was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped take the business from start-up to IPO, then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner on their private equity team. Mike also has held management roles at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named a “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor of Science degree in Communications from Northwestern University and a Masters in Management degree from the J.L. Kellogg School of Management. Mike also sits on the Signal board.

Articles by Michael All articles by Michael

  • Think Your DMP Is Helping You Reach Your Customers? Think Again in Marketing Insider on 12/04/2017

    Here's a telling anecdote from DMS West earlier this month: the ubiquitous rise of the Customer Data Platform (CDP). A morning panel included four companies which, when pressed, self-identified as a CDP despite their official branding as tag managers, SSPs, marketing clouds, data management platforms (DMP) and CRM platforms. And for all the scrambling confusion around whether to assume the CDP moniker, morning and afternoon segments were unanimous in their rejection of the label "DMP" to describe their activities.

  • It's 9 pm - Do You Know Where Your Customers Are? in Marketing Daily on 07/10/2017

    Prime's cutthroat pricing, unrivaled merchandise selection and free shipping may seem insurmountable. But there is an area where retailers can gain an edge.

  • Why Amazon's Prime Day Is All about First-Party Data in MediaDailyNews on 07/20/2015

    While Amazon's Prime is the most notable example of an online retailer successfully evolving into a lifestyle offering, and a first-party data powerhouse, many e-commerce merchants are taking heed. Expect to see other retail marketers becoming less dependent on third-party data in the coming years.

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