Lisa Lacour

Articles by Lisa All articles by Lisa

• Wrong Assumptions And Demographics In The Age of Data in MediaDailyNews on 07/23/2015
  

  Despite the fact that technology now makes interest-based targeting at scale viable, most digital campaigns are still built around demographic insights.

Comments by Lisa All comments by Lisa

• It's Time To Get Engaged With Content by Len Stein (Marketing Daily on 08/27/2010)
  

  Thanks Len. This is exactly what we talk about every single day at Outbrain. We believe that content is the key to driving customer relationships. The challenge has always been distribution. There is a ton of great content coming out every day and marketers spend a ton of time trying to figure out how to drive people to it. That's why Outbrain was created. We are 100% focused on content distribution both for advertisers and web publishers. We believe that a reader doesn't care whether it editorial or advertising as long as it's good and engaging and (as you say) helping them solve a problem.

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