Michelle is a senior marketing executive, thought leader & practitioner in the world of business strategy, customer acquisition, brand communications, partner relations and information technology. With over 15 years’ experience in web-based companies, online marketing, technology, analytics and product development, she has been at the forefront of digital marketing with a particular focus on brand strategy and multi-platform integration. Michelle is the former CMO at Edmunds.com where she led the integrated brand vision and marketing agenda for Edmunds.com, the most comprehensive and industry-leading car shopping platform available online. Prior to Edmunds, she led both customer acquisition and retention programs at eHarmony, as well as leadership roles in online advertising at Fastclick (acquired by Valueclick) and Move.com. Michelle earned her MBA from Pepperdine University and her Bachelor’s degree in Communications from the University of California, San Diego. She lives in Los Angeles with her husband and two wonderful children who believe that CMO stands for Chief Mommy Officer.