- Predictions For 2020: Something Old, Something New
MediaDailyNews, Charlene Weisler - Monday, January 13, 2020
It's repetitive to note that we are an industry in transition bu ...
- Q&A With Lotame's Adam Solomon
Television News Daily, Charlene Weisler - Monday, December 23, 2019
For Solomon, the ability to leverage first-, second- and third- party strea ...
- TV Works: Q&A With TVSquared's Jo Kinsella
Television News Daily, Charlene Weisler - Wednesday, December 11, 2019
As much as I see great changes in the media landscape ov ...
- Impeachment Hearings Were Big OOH Events
MediaDailyNews, Charlene Weisler - Wednesday, November 27, 2019
"Significant news events drive viewership in locations that might not usually ha ...
- Do Data and Creative Mix? Q&A With VMLY&R's Craig Elimeliah
MediaDailyNews, Charlene Weisler - Thursday, November 14, 2019
In a media world awash with data, one might be forgiven f ...
- Have Consumers Reached Tech Breaking Point? Q&A With Researcher Craig Charney
Digital News Daily, Charlene Weisler - Wednesday, October 30, 2019
Social media and gaming seem to have peaked in the U.S., accordi ...
- Measuring TV Viewability: Q&A With TVision's Luke McGuinness
Television News Daily, Charlene Weisler - Tuesday, October 15, 2019
All about the TV Viewability study IPG Media Labs recently released usi ...
- 4A's Examine Media Measurement Priorities
MediaDailyNews, Charlene Weisler - Tuesday, October 1, 2019
The 4As hosted a panel that covered the joint efforts of leadi ...
- Facilitating Conversation Between AI, Voice: Q&A
MediaDailyNews, Charlene Weisler - Tuesday, September 17, 2019
The recent announcement of a Kantar partnership with Pulse has the potenti ...
- What About TV Viewability? Q&A With TVision's Luke McGuinness
MediaDailyNews, Charlene Weisler - Wednesday, August 21, 2019
Viewability is a challenge for many forms of visual media. How ...
- Building Programmatic Trust With Trustx: Q&A With David Kohl
Digital News Daily, Charlene Weisler - Wednesday, August 7, 2019
David Kohl, president and CEO, Trustx, has been working on issues li ...
- Out-Of-Home Scores Goal For Women's Soccer
MediaDailyNews, Charlene Weisler - Tuesday, July 9, 2019
The U.S. versus England match was the #1 televised soccer game ye ...
- Taming Technology With The TransHuman Code
Digital News Daily, Charlene Weisler - Thursday, June 20, 2019
Do we really need media salespeople in an era of automatic buyi ...
- Action-Based Metrics In TV Measurement: Q&A With TVSquared's Calum Smeaton
Television News Daily, Charlene Weisler - Thursday, June 6, 2019
"TV measurement has gotten a lot more sophisticated, moving from reach/frequency ...
- Tying Attribution To OOH Sampling: Vengo Labs' Marci Weisler
Marketing Daily, Charlene Weisler - Wednesday, May 22, 2019
Vengo's technology "bridges the gap between digital and real world experiences ...
- Thinking Out Of The Box: Q&A With CDA's Jin Kim
Marketing Daily, Charlene Weisler - Thursday, May 9, 2019
Kim: "The biggest challenge for brands today lies in their ability ...
- Connecting With The Global Market: Q&A With Kantar's Heath Greenfield
Digital News Daily, Charlene Weisler - Wednesday, April 24, 2019
Greenfield explains the Kantar Marketplace, a "one-stop, research and insights store th ...
- Advancing Into Linear Television Optimization: Q&A With Amobee's Daft
Television News Daily, Charlene Weisler - Wednesday, April 10, 2019
The Univision / Amobee partnership advances data and insights across linear ...
- Getting Rid Of The Noise In Data: Q&A With A4's Hamid Qayyum
Digital News Daily, Charlene Weisler - Wednesday, March 27, 2019
Qayyum works with brands, agencies and supply partners "to facilitate our abili ...
- Mobile's Impact On Marketing: Insights From MMA Conference
Digital News Daily, Charlene Weisler - Thursday, March 14, 2019
New technological advances like VR, AR and AI can be creatively us ...
- Creating New OOH Standard Measurement: Q&A With Geopath's Kym Frank
Digital News Daily, Charlene Weisler - Wednesday, February 27, 2019
Talking with Kim Frank, who's charged with leading the move to advan ...
- Tackling Ad-to-In-Store Attribution Q&A With Placed's David Shim
Digital News Daily, Charlene Weisler - Wednesday, February 13, 2019
The race for the best attribution model is on as technology improv ...
- Impact Of AI, Data Strategy, Niche Media: Q&A With Jacopo Bracco
MediaDailyNews, Charlene Weisler - Wednesday, January 30, 2019
Jacopo Bracco, former president of DIRECTV PanAmerica, explains how AI can impa ...
- Advancing Advanced Advertising: Q&A With Connekt's Tripp Boyle
Television News Daily, Charlene Weisler - Thursday, January 17, 2019
All about Connekt, which makes use of AI to dynamically insert interacti ...
- SOSA Keeping Media Safe, Honest
MediaDailyNews, Charlene Weisler - Thursday, January 3, 2019
SOSA is a privately funded company that helps "companies verify goals, enab ...
- The TV Of Tomorrow Looks Ahead
Television News Daily, Charlene Weisler - Tuesday, December 18, 2018
I interviewed a few speakers at the TV of Tomorrow conference ...
- Collecting New Data Points: Q&A With KERV's Marika Roque
Digital News Daily, Charlene Weisler - Wednesday, December 5, 2018
I spoke with her Roque about the programmatic infrastructure side of ...
- The Impact of Algorithms: Q&A With Kantar's J. Walker Smith
MediaDailyNews, Charlene Weisler - Tuesday, November 20, 2018
Algorithms' impact on the media marketplace is "more prevalent than people realiz ...
- Operating In Bifurcated Media World: Q&A With Operative's Lorne Brown
Television News Daily, Charlene Weisler - Wednesday, November 7, 2018
"There won't be a single metric ever, ever again. It's gone," sa ...
- Looking Back, Moving Forward: Q&A With Janus Strategy's Howard Shimmel
Television News Daily, Charlene Weisler - Wednesday, October 24, 2018
Another research veteran is striking out on his own after an illustrio ...