Bruce Falck leads Yahoo’s platform and exchange sales team for the Americas. He brings nearly two decades of experience in building Internet businesses to Yahoo. Bruce joined BrightRoll as Chief Operating Officer in 2014. Previously, he played a central role in Google’s programmatic business and most recently led global sales and strategy for the DoubleClick Digital Marketing platform and DoubleClick AdX. Joining Google in 2006, Bruce was one of the founding product managers for Google’s TV Ads business where he was involved in driving early-stage product development and business strategy. He has held various leadership positions within Google, driving strategy for Google TV Ads, Google Audio Ads, Google Display Network, Invite Media and DoubleClick Ad Exchange. Prior to Google, Bruce led product development in a solar energy startup and successfully founded and led three web-based businesses between 1994 and 2003. Bruce holds a Bachelor in Commerce, with a major in computer science, from Stellenbosch University in South Africa.