Suzanne Shelton is President & CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused in the energy and environment sectors. The company polls Americans on an ongoing basis to understand their drivers and obstacles to adopting more sustainable or energy efficient products and behaviors and uses those insights to help some of the nation’s leading companies define and leverage their sustainability and energy efficiency stories to gain a market advantage. Shelton’s clients include Ameren, Andersen Windows, BASF, Consumers Energy, Georgia-Pacific, Ingersoll Rand, Kohler, SunPower, UL Environment and Yale.
- Marketers: Use Your Green Words Wisely in
Marketing: Green on
09/16/2015
When it comes to selling green or energy-efficient products, we marketers tend to throw around a lot of jargon. But do consumers really speak our language? A recent research report from Shelton Group
shows that some green buzzwords are big consumer favorites, while others are total turnoffs.