Mark LopezMember since September 2015Contact Mark
- Executive Vice President and General Manager Univision Digital
- Miami Florida
- 33178 USA
Mark López is executive vice president and general manager of Univision Digital, where he is responsible for UCI’s digital businesses, which include Flama and The Root. Prior to Univision, López was head of the U.S. Hispanic Audience at Google where he was responsible for developing and growing the company’s U.S. Hispanic media business. He led a team that worked with marketers and agencies to develop innovative marketing programs targeting the growing Hispanic demographic. He also helped start Google’s Panregional business, which focuses on U.S. based clients developing marketing strategies for Latin America. Previously, López served as chief operating officer of Terra Networks USA (part of the Telefonica Group), publisher at AOL Latino and a senior consultant with two consulting firms, Mercer Management Consulting and Andersen Consulting. López holds a bachelor’s degree from Rensselaer Polytechnic Institute and a master’s degree in Business Administration from MIT’s Sloan School of Management. He is a board advisor for the Association of Hispanic Advertising Agencies (AHAA) and the Center of Hispanic Marketing Communications at Florida State University; he has also served as co-chair of the IAB Multicultural Council and board member of the MIT Sloan School of Management. López has been recognized by the magazines Poder and Hispanic Business as “One of the Most Influential Hispanics.”
Articles by Mark All articles by Mark
- Hey, Luxury Marketers, The Multicultural Millennials Are Waiting to Hear From You in
Luxury brand marketers must rethink their relationship with multicultural Millennials. The group represents 80% of the total growth of Millennials more broadly - the largest consumer demographic in the U.S. - who luxury marketers are already pursuing frantically. According to a report by Nielsen, the buying power of U.S. multicultural shoppers increased by 415% from 1990 to 2014. That's more than double the increase in total spending power for the country over the same period.