Zach Peterson is the Chief Editor at social media analytics firm Socialbakers. Prior to Socialbakers, Zach was the national legislative director for a trade union in DC for 4 years and worked as a journalist covering international politics, digital activism, and technology.
- 'Feelin' The Bern' On Social, But Not On The Campaign Trail in
Marketing: Politics on
10/27/2015
It's impossible to deny that Bernie Sanders, the self-declared socialist senator from Vermont, has made a splash in the U.S. presidential race. With really no other challengers to Hillary Clinton on
the Democrats' ticket, his rise is a welcome development to people who are fans of political competition, and, of course, to everyone in the "anyone but Hillary" camp.
- The First Election Where Social Media Really Does Matter in
Marketing: Politics on
09/22/2015
"This will be the first truly social presidential election." This, combined with "the youth vote will decide everything" is the most-evergreen of political #evergreentweets. The thing is, the first
statement may actually be true.