Yoon-Na Cho
Member since September 2015Contact Yoon-Na- Assistant Professor Villanova University
- Villanova Pennsylvania
- 19085 USA
Articles by Yoon-Na All articles by Yoon-Na
- How Marketers Can Overcome Greenwashing For Consumers in
Marketing: Green on
09/23/2015
Consumers are becoming increasingly more sophisticated in making environmentally friendly decisions, prompting marketers to devise ever more nuanced methods of "green communication." The Federal Trade Commission's Green Guides have been revised only twice in the last 17 years, most recently in 2012, and these infrequent updates struggle to keep pace with marketing strategies that may give rise to consumer confusion and deceptive greenwashing by companies.
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