Rahul Bafna
Member since September 2015Contact Rahul- VP Product Management & Partnerships Drawbridge
- www.drawbrid.ge
- LinkedIn: http://www.linkedin.com/in/rahulbafna/en
- San Mateo California
- 94403 USA
Rahul leads Drawbridge’s product development and partnership efforts. Before coming to Drawbridge, he led product management at Flurry, and previously worked at Google AdSense and DoubleClick, garnering expertise in ad exchanges, ad networks, real-time bidding, and data management platforms. Rahul holds a degree in engineering from Carnegie Mellon University, and an MBA from Columbia Business School.
Articles by Rahul All articles by Rahul
- It's Time For Better Attribution Solutions in
MediaDailyNews on
10/01/2015
Modern marketers must consider multiple touch-points, channels, and devices in the path to purchase, and are reacting accordingly. It's finally time to lay single-device, last-click attribution modeling to rest, and adopt multi-touch, cross-channel models.
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