Michael Scott is senior vice president, strategic partnerships, for Gamut, where he leads all revenue initiatives for Gamut’s business units. A longtime industry veteran, Scott has a proven track-record of ‘marketing to marketers’ by spearheading business development and revenue efforts at media companies, marketing data firms and creative agencies. Over the course of his professional career, Scott has held leadership roles in the television, marketing services, marketing data and sports marketing industries. He was an integral member of the leadership team that built the Olympics and sports marketing team for NBC TV stations. Scott is also the founder of two custom content creative agencies, where he worked with brands including Callaway Golf, Rolex, and Sotheby’s to help drive deeper relationships with their most passionate customers. Scott received a degree in advertising from the University of Florida.