Brandi Lalanne
Member since October 2015Contact Brandi- Digital Director MMI Agency
- http://www.mmiagency.com
- Facebook: http://www.facebook.com/brandius
- LinkedIn: https://www.linkedin.com/in/brandius
- Twitter: brandius
- Houston Texas
- 77003 USA
Brandi is the Digital Director at MMI Agency, where she leads a team charged with designing and coding legendary digital experiences that leverage new technologies and digital innovations. Over the past 10 years, Brandi has used the power of data and insights to bring big ideas to life in award-winning integrated campaigns that span digital channels for both B2B and B2C brands. At the end of the day, Brandi is a strategic technical creative, driven by digital innovation, data insights, and user experiences.
Articles by Brandi All articles by Brandi
- The Real Strength in Deploying Beacon Technology in
AI & IoT Daily on
10/08/2015
When beacon technology became available to consumers, I spent a week geo-fencing my house and tagging my dog, JayPeg, to track whether she was sneaking naps on the couch. This was a fun experiment and just one example of tracking real-world presence in the digital space that brands and their agencies can learn from. Beacon technology's current strength is its real-time analytics and tracking capability. Keeping this in mind:
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