BOAZ COHEN
Member since March 2015Contact BOAZ- VP of Product and Partnerships Technology
- New York New York
- 10003 USA
Articles by BOAZ All articles by BOAZ
- Moving Beyond Branding: Holding TV Accountable For ROI in
MediaDailyNews on
10/13/2015
Advertisers want and need results that can be tied directly to ROI and sales. As video budgets continue to shift from TV to online, it's about time we hold TV accountable for actual, standalone performance. But how?
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