Michael Silverstein

Member since October 2015Contact Michael

Senior Partner The Boston Consulting Group
https://www.bcgperspectives.com/rocket
LinkedIn: https://www.linkedin.com/pub/michael-silverstein/8/63b/9a6
Twitter: @MJSilverstein
Chicago Illinois
60654 USA

Senior Partner at The Boston Consulting Group, expert on consumer behavior and the consumer-driven economy and author of numerous books, most recently Rocket: Eight Rules to Secure Infinite Growth

Articles by Michael All articles by Michael

Lessons From The NFL's Brand Crisis in Marketing Daily on 10/16/2015
What happens when brand love turns to hate? The National Football League may soon find out.

Member since Edit Profile Change Photo Manage Subscriptions

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.