Michael Silverstein
Member since October 2015Contact Michael- Senior Partner The Boston Consulting Group
- https://www.bcgperspectives.com/rocket
- LinkedIn: https://www.linkedin.com/pub/michael-silverstein/8/63b/9a6
- Twitter: @MJSilverstein
- Chicago Illinois
- 60654 USA
Senior Partner at The Boston Consulting Group, expert on consumer behavior and the consumer-driven economy and author of numerous books, most recently Rocket: Eight Rules to Secure Infinite Growth
Articles by Michael All articles by Michael
- Lessons From The NFL's Brand Crisis in
Marketing Daily on
10/16/2015
What happens when brand love turns to hate? The National Football League may soon find out.
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