Katherine Hays

Member since October 2015Contact Katherine

Katherine Hays is the founder and CEO of Vivoom, a Cambridge, Mass.-based mobile video advertising platform.

Why First-Party Data Is New Key Performance Metric in Marketing Insider on 08/08/2018
Brands need to capture first-party data in order to truly own their audience.
Evolution of Media: Paid To Earned To Shared in Mobile Marketing Daily on 10/20/2016
Mobile continues to change (and challenge) the landscape of traditional advertising. The next logical step is to focus on what provides authenticity, by making it easy for brand ambassadors to engage their peers.

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