Katherine HaysMember since October 2015Contact Katherine
Katherine Hays is the founder and CEO of Vivoom, a Cambridge, Mass.-based mobile video advertising platform.
Articles by Katherine All articles by Katherine
- Why First-Party Data Is New Key Performance Metric in
Marketing Insider on
Brands need to capture first-party data in order to truly own their audience.
- Evolution of Media: Paid To Earned To Shared in
Mobile Marketing Daily on
Mobile continues to change (and challenge) the landscape of traditional advertising. The next logical step is to focus on what provides authenticity, by making it easy for brand ambassadors to engage their peers.