neal zuckerman
Member since August 2015Contact neal- Partner and Managing Director BCG
- New York New York
- 10022 USA
Articles by neal All articles by neal
- Branded Content: Not Your Father's Advertorial in
Marketing Daily on
10/26/2015
There are almost as many definitions as there are examples. Mine is this: content with a consumer benefit presented in an authentic environment in the service of a brand.
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