Shani RosenfelderMember since October 2015Contact Shani
Shani Rosenfelder is a senior marketing manager at AppsFlyer. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand’s reputation and visibility through innovative, content-driven projects
Articles by Shani All articles by Shani
- The Promise of [True] Cross-Channel Marketing Attribution in
Mobile Marketing Daily on
Tying all channels together is the marketing holy grail of the coming years. The core of this connectivity, at least for marketers, is cross-device attribution and measurement. With it, marketers would be able to focus on aligned cross-channel promotions, and optimize their ad spend.