Rebecca Brooks

Articles by Rebecca All articles by Rebecca

• As Purchase Habits Change, Impact Of Direct Mail Remains in Marketing Insider on 05/21/2020
  

  Direct mail generates more response than digital efforts like email, social, and paid search (nearly 10 times).

• 'Always On' Shopper Becomes More Efficient in Marketing Insider on 03/05/2020
  

  I like to refer to consumers' potential purchase "path" as more like a game of hopscotch.

• When Amazon Takes Over Your Brand: Strategies To Stand Out in Marketing Insider on 01/30/2020
  

  What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share?

• When Amazon Takes Over Your Brand: Strategies To Stand Out in Marketing Insider on 12/27/2019
  

  What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share?

• When Amazon Takes Over Your Brand: Strategies To Stand Out in Marketing Insider on 10/28/2019
  

  What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share?

• Time To Get Ready For Rising Consumer Privacy Demands in Marketing Insider on 07/05/2019
  

  If they are no longer able to collect what can be seen as mostly passive user data, marketers must adjust quickly.

• Category-Driven Purchase Behavior: Swinging Between Extremes in Marketing Insider on 02/25/2019
  

  Consumers attitudes, plus technological advancements, can drive customers to swing between extremes of automated purchases and enriched purchase experiences.

• Adulting FTW: America's Newest Grownups Shift Consumption Of Media, Goods in Marketing Insider on 10/19/2018
  

  Millennials and Gen Z are nothing if not diverse and complex, very different from the common perceptions we've been fed about them via the media.

• Politics, Shopping And How To Avoid A Brand Boycott in Marketing Insider on 03/12/2018
  

  It's 2018 and, even though its early in the year, people are already starting to talk about what November will hold for the mid-term Congressional elections. While outcomes could significantly affect our environment, healthcare and many more important points, elections and politics also influence shopping behavior. Shoppers have seen their boycotts and social media activism change the way brands are operating. They are becoming aware of their power, and that should put all brands on notice.

• Overcoming Millennial Fatigue (They Really Are Different) in Engage:Millennials on 05/25/2016
  

  For the last few years, we've watched our news feeds and conference sessions fill up with the subject of marketing to Millennials. At first they were approached as some sort of odd new creature that needed to be studied and poked to understand. Then, people got more confident and began making recommendations on how to "handle" this generation. Now, there seems to be a new movement - rejecting the idea that Millennials are any different at all.

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