- Geo-Targeting Can Add New Revenue, Market Share Opportunities
Online Media Daily, Chen Wang - Tuesday, August 21, 2012
Geo-based POS data together with local-targeting capability embedded in some digital med ...
- Fractional Attribution: Nice To Have, But Hard To Use
Metrics Insider, Chen Wang - Friday, July 29, 2011
In the past few years, there has truly been a blossoming ...
- Unreachable Reach And Frequency
Metrics Insider, Chen Wang - Friday, April 22, 2011
It is a shame that after so many years of advancement ...
- Are Poorly Performing Sites/Placements Really So Bad?
Metrics Insider, Chen Wang - Friday, March 18, 2011
Part of media optimization in a digital world should be to pl ...
- Are We Shortchanging Ourselves In Ad Effectiveness Studies?
Metrics Insider, Chen Wang - Friday, May 8, 2009
When it comes down to measuring brand impact from a digital displ ...
- The Single Point of Truth
Metrics Insider, Chen Wang - Friday, March 13, 2009
As someone working in analytics, I always get very excited in learni ...
- Viewthrough And Beyond
Metrics Insider, Chen Wang - Friday, May 9, 2008
One of the biggest challenges the online advertising industry faces is h ...
- The Magic Window
Metrics Insider, Chen Wang - Friday, October 12, 2007
One of the most valuable lessons I have learnt from my previo ...
- The True Face Of Clickthrough Conversion
Metrics Insider, Chen Wang - Friday, September 28, 2007
Tthere seems to be a tacit agreement in the industry on clickthrou ...