Aditi Bajaj

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And Now: Change Agent Brands in Marketing Daily on 01/07/2009
In honor of the monumental shift that will be taking place this month as Barack Obama is sworn in as the 44th President of the United States, we decided to focus this column on the keystone of his campaign that helped seal his place in history: change. The buzz around change inspired us to ask: Are change agent brands gaining wider acceptance among average consumers? Does the desire for change transcend politics to encompass the brands we admire?

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