Articles by Rob All articles by Rob
- Agencies: Build Your Social Media From Scratch To 32 Million Views In 6 Months in
MAD on
10/30/2024
When we talk more generally about marketing and advertising, the audience grows 3x, 5x, maybe 10x. When we telescope out and post about topics like Gen Z slang and office dynamics (both still very relevant for an ad agency) the audience balloons 100x, 500x, and even 1000x.
- CPR For Your Brand's Legacy in
Marketing Insider on
09/30/2022
Here are some tips on reviving legacy brands for a younger generation. For example, ask yourself: What about the brand never changes?
- CPR For Your Brand's Legacy in
Marketing Insider on
07/20/2022
Here are some tips on reviving legacy brands for a younger generation. For example, ask yourself: What about the brand never changes?
- Why Bad Ads Get Created in
MAD on
11/19/2015
As a Creative Director for the majority of my career, I have created thousands of ads, and overseen the creation of tens of thousands. Within these thousands of ads, many have been quite good, many straight down the middle of Mediocre Boulevard, and many I would consider just plain bad. After much experience, contemplation and self-loathing, I blame these bad ads on one of the following.
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