Articles by Peter All articles by Peter
- The Upside Of Adblocking: How 200M Blockers & $22B In Lost Revenue Could Actually Be Good in
MediaDailyNews on
12/01/2015
If ad blocking represents short-term harm for ad networks, publishers, and app developers, what silver lining can be found for marketers in the long run? To survive, publishers need to adapt to a new world where the quality of their user experience -- ads included -- is paramount.
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